Want to be a consultant? If you’re looking to switch career gears but still stay within your industry, a consulting job just might be for you. Here are tips showing you how to break into the consulting business. Study the Industry: Sure, you’ve worked day in and day out as a marketing manager, but that shouldn’t stop you from taking a look at the bigger picture....
Read MoreDo you follow a brand in social media? Are you glad you did? If that’s the case, they are either doing one of three things: Connecting with one of your passions and/or interests. Entertaining you with their engaging personality. Providing interesting and/or important information to you. If you’re a small business owner, you may want to consider which of the...
Read MoreAs a child I loved to be a car mechanic and i loved models of cars. The parts were made of plastic, and special glue held all of the pieces together, bringing the model to life. Building a financial plan, or financial model, of a business is a surprisingly similar process. Like the plastic parts, every financial model has several parts that need to be put together. It...
Read MoreWhen Felix Baumgartner jumped from the edge of space, it represented a watershed moment for content marketing. With 8 million people watching live, Red Bull showed the world that the “brands as publishers” movement was here to stay. As we look forward to 2013, it’s not just consumer brands that will lead the way. Corporate and B2B brands are investing millions of...
Read MoreAs I did one of my last investments into a new business world for me (Textile and Fashion) I like to share some numbers with you. First of all we have, Definitions and a Quick Overview of the difference between distributors, e-commerce and retailers, follow by Costing building of the Cost Basis and ending with the Margin Analysis for distributors and...
Read More1. Develop a retail pitch plan Gain access to national retail chains by developing a quick and dirty retail list of stores you’d like to approach. Make sure that your product aligns with their current merchandising plans. Then reach out to buyers and distributors and share a pitch package that includes a cover letter, press kit, and product samples. 2. Get...
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